The biggest challenge in industrial manufacturing is customer acquisition and retention. When it comes to marketing in the traditional world of Industrial manufacturing many companies see marketing as a cost center rather than an investment. This means marketing budgets are given low priority, especially during a recession when in reality marketing should be at the forefront of any strategy because it will set you apart from your competitors and keep your brand top of mind. In the long run, this ends up being more expensive, since companies need to start from ground zero when the market picks up. Only some companies are realising that marketing is the key to future success - especially when trying to get through a revenue plateau.
Christopher realised this was an issue and started helping more industrial companies with their marketing. His system focuses on creating momentum, producing value and building a community before launching a product or asking customers to buy. Consistency and the long play is what sets one marketing strategy apart from the rest, marketing should work hand in hand with sales to keep the leads flowing in. Sales should be encouraged to showcase their thought leadership online with the help of the marketing team and together the business will have a winning strategy.
Christopher is a big believer in social and uses social media such as Twitter, Instagram and LinkedIn (3 hashtags!) as a platform to educate, entertain and build up a consistent brand image. As consumer behaviors keep shifting, more industrial companies will have no choice but to turn to more effective marketing in order to gain a competitive edge.
Christopher is also the leader in the profile rings you see on Linkedin, he gave back to the supply chain community by doing this for professionals for free to stand out, in a time of so much noise its efforts like these that will be the most rewarded
In this episode we discuss:
● [0.35] Industrial Manufacturing
● [4.46] Top challenges in the industry
● [11.59] Winning marketing strategy
● [16.35] How different platforms provide communication opportunities
● [23.00] The carbon footprint of manufacturing companies
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